How Did the “Veterans Deserve Better…” Video Affect the General Election?
Recently Dan Curran, President of the Veterans Action Network, discussed how the “Veterans deserve better…” video did from a marketing aspect for Veterans Action Network.
Veterans Action Network released the video on their Facebook page just before the general election on November 6, 2018 and as of December 27, 2018, has reached nearly 18,000 viewers.
When asked if the organization strategically released the video just in time for the general election, Curran replied, “Obviously, Veterans Action Network strives to make the biggest impact possible with every one of our projects. We released the video specifically to target voters going to the polls in November in order to advocate for our position. We used specific examples of VA mismanagement and the need for reform that have occurred over the past 18 months in order to highlight the dire need for action.”
The organization saw a mix in online responses to the video which really helped drive the conversation on what the priorities should be for VA reform. Quality care can vary widely between states and even between VA hospitals within the same states. The one thing that seems certain is the very little quality control or accountability within the VA system to ensure veterans receive outstanding care across the board.
Some Facebook users referred to how disgustingly dirty their local VA hospital is and how ashamed they were of it providing treatment for veterans. Others on the other hand talked about how the VA has been a blessing for his family as they provided a caretaker who cooks, cleans and shops for their veteran.
Veterans Action Network’s main goal with this video was to bring light to the need for VA reform. It is meant to highlight the VA’s shortcomings and reach as many voters as possible so they were well informed going into the general election.
“As far as promoting the video, we targeted veteran supporters and those in our military families,” said Curran. “These individuals are the ones who deal first-hand with Veterans Affairs, and they are directly affected by the lack of standards at VA hospitals. We wanted to ensure that voters were well informed before going to the polls.”